Marketing doesn’t mean it have to be online. Flyer Design Singapore helps you deliver your message at the door steps of your customers. Offline marketing is famous among not internet users.

Not everyone searches for the products online, there are still few billion peoples who trust business based on the message conveyed at their door step. Collateral design Singapore such as flyers are one among the message conveyers for your business. To help you with a professional flyer design or to know more about what a professional flyer design means you can read through the article to gain more insights.

1. Don’t try to fill in every pixel of the flyer, keep your design minimal while focusing on the CTA. Too many designs and too much information in a single page is not always preferred and they divert customers attention

2. If you are distributing flyer for an offer, then keep the offer message as quiet attractive and about your company and offer in 2 or 3 lines and to know more provide a link for the same to read about it.

3. Fill up your flyers with essential information and create an elegant look.

4. Clean Typefaces and bright colors if you are targeting customers above 50+

5. Clean fonts are not just considered professional, but you can go for different rebel look fonts to express bold about your brand.

6. Base your flyers on a grid and play with different size of fonts on the grid layout.

7. Imagery used in the flyers should be displayed in full and make sure the cropping doesn’t cut off the pictures inappropriately and don’t try to squeeze in as many pictures as possible, keep it minimal.

8. Usage of colors in design is the key to boost your design, usage of complex colors is fine, but you need to understand how to make your message visible in the colors. Use bright colors to grab attention, you can try black, white and any bright color combination.

9. Do not try to add too many design elements to your flyer. Minimal focus on the design elements helps to provide a stunning design.

10. Try using a visual contrast to your flyers with crisp, clean and blurry backgrounds.

Though the above is not a full list of how a flyer should be designed, it will help you gain insights. Read more about the design techniques in my freelance web designer singapore blog. Collateral design Singapore should always liaise with your brand guidelines. Reflecting your brand while keeping an eye on the message to be conveyed helps in designing a knocking flyer.